In treating the entrepreneur population my focus is just as much in treating the symptoms as it is on restructuring how they think. I do this by leaning on two very old philosophical texts; the Art of War, and the Dao De Jing. These two books have very different purposes – one being warfare and the other the pursuit of virtue. However, despite this they share a lot of common themes which are just as applicable to running a business as they are to running a country, or running our own lives.